Approaching its centennial milestone, Germa is a market leader dedicated to producing specialty products for paramedics, physicians and rescue personnel. Its mission is to ensure the safety and comfort of all individuals facing critical situations. Since joining the ADDvise Group in January 2018, Germa has experienced significant growth and development.
“Being part of the ADDvise Group has been instrumental in guiding our small company towards a very strong position in the market,” says Patrik Thornström, the CEO of Germa.
Germa specializes in high-frequency welding and technical sewing, allowing them to produce a diverse range of top-quality products. These include products for immobilization, vacuum mattresses, splints and pillows used by healthcare professionals.
Located in Kristianstad, southern Sweden, Germa is a global player, selling its premium products worldwide.
Strategic benefits of joining the ADDvise Group
The advantages of joining the ADDvise Group were evident to Germa from the outset. According to Patrik, the decision was easy. Becoming part of this strategic alliance, Germa retains the autonomy to make independent business decisions while at the same time gaining valuable access to strong management support and an extensive network of like-minded businesses.
“The decentralized strategy that ADDvise implements is highly valued by us and other companies within the group. We have a deep understanding of our market and are happy that ADDvise gives us the trust and responsibility to make our own business decisions.”
Growth through network and support
Patrik emphasizes the importance of the network as one of the main advantages of being part of the group. Participating in discussions with other companies regarding business strategies and sharing best practices for communication and internal management is extremely valuable.
“With regular networking meetings, we can exchange experiences and learn from one another. There, we can cherry-pick ideas that have potential for our growth, sparing us the need to reinvent the wheel.”
As well as in the function of Germas general administration, Patrik highlights another specific area where the management support from ADDvise has made a significant impact.
“We, like many companies today, aim to be mindful of the environment at all times and have a sustainable operation. ADDvise has helped us put our intentions into action and reach our goals. It would take much longer to become a sustainable company without the significant management support from ADDvise.”
Significant revenue increase and steady growth ahead
Since joining ADDvise, Germa has experienced a remarkable 90 percent increase in revenue. As Patrik affirms, a large portion of this growth is thanks to being part of ADDVise.
“We have been in a favorable environment these last few years, but we would not have been able to capitalize on this as effectively had we not been a part of ADDvise Group.”
He envisions continued positive development for both ADDvise and Germa over the next couple of years and a bright future for both companies.
“We have seen how ADDvise has grown, not just in the number of companies, but also as an organization. That makes them and us stronger and sets us up for continued success.”